1.  Company philosophy: people-oriented, be loyal to enterprise, dedication to society. Gluvar's company philosophy is the basic creed and code of conduct for the company to deal with the relationship between employees, business partners and the community.

2. Company Mission: to provide satisfactory practical household products for the benefit of global consumers. Gluvar's company mission is the fundamental significance of the company's survival and development, the strategic positioning of the company's career, and the profound connotation and value of the company's work.

3. Company Purpose: to serve mankind and contribute to the peace and prosperity of the world.

4. Company Vision: to provide more and more affordable practical creative products for most users around the world, to develop the company into a first-class international enterprise. The company's vision is the direction of the company's struggle,and the grand ideal of Gluvar people.

5. Enterprise spirit: strive for innovation, have the courage to go beyond and pursue excellence. This is the spiritual realm that the company and its employees have the courage to go beyond the past, beyond themselves, beyond others and never stop to pursue the realization of company value.

6. Core values: integrity, responsibility, innovation, dedication. The company's core values are what Gluvar has been pursuing and will for ever. Also it is the belief support and fundamental method for the company and employees to realize the vision and mission.